A cooperation between multiple parties in the flower world has taken the initiative to create a beautiful “experience” in an equally beautiful new building near the Aalsmeer flower auction, under the name of Floriworld. Visitors can learn everything there is to know about flowers and Dutch horticulture. Lanzfeld Editions was tasked with creating an extensive, tailor-made product line based on highly colourful illustrations and a personal logo. During the next stage, Lanzfeld was also able to facilitate keeping items in stock and selling them through a separate webshop. Customer benefits: items in stock with short delivery times and a fulfilment service when sending webshop orders. All in all, a colourful initiative with a wonderful shop and webshop: “both bricks and clicks”.