The Padirac Chasm France
This magnificent cave with subterranean lakes, which can be navigated by boat, has been drawing in visitors since the 19th century. For years now, beautiful prints have been designed to help attract tourists. A selection of these prints formed the starting point in this project to design a custom-made merchandise line. Visitor centres of natural and man-made monuments form a major client group for Lanzfeld. There is a vital need to take a souvenir home from outdoor attractions, and these caves are no exception. Many visitors are reminded of their trip to the Padirac Chasm each year, with outstanding shop purchases as the result.