We aim to use this product line to show you that regardless of distance, language, culture or artist style, Lanzfeld is always able to develop a successful, tailor-made merchandise line. In this case of the Museo Gurvich in Montevideo, Uruguay, a line was developed for the museum’s permanent collection, the museum having been founded by the son of renowned painter Jose Gurvich (1927-1974). Because there was a significant need for culture and art-inspired products in that location, a matching, tailor-made line was developed. In addition to this tailor-made line, Lanzfeld also supplied products from the Lanzfeld collection separately from the Gurvich product line, which sold very well. The charming museum shop makes a vital contribution to the running of the museum.