Kröller Müller Museum

The Kröller-Müller Museum, situated in the heart of De Hoge Veluwe National Park, houses the world’s second largest Van Gogh collection, totaling 88 paintings and nearly 180 drawings. In addition to Van Gogh, the collection features modern art and an impressive sculpture garden. Working in close collaboration with the museum, Lanzfeld developed an extensive merchandise collection for the museum shop based on eight iconic Van Gogh works. The Bridge at Arles served as the primary inspiration for the collection. A key focus of the project was striking a balance between the museum’s recognizable identity and Lanzfeld’s own signature style, resulting in a distinctive collection that appeals to audiences both within the museum shop and beyond.